General
- June 17, 2009
Subliminal Adverts - Have You Seen Them?
Attached is a video made for Real Subliminal with various subliminal messages adverts on it - it exposes everytihng from Bread adverts, to Dodge Trucks, to Jewelery and Alcoholic drinks companies and even Coca Cola.
Subliminal adverts have been used by advertisers in every industry imaginable. The reasons they use them vary but there can be a lot to gain from using these subliminal techniques:
- Increased memory of the advert.
- Increase memory of the brand generally.
- Will help the advert spread virally.
- Grabbing your attention and focusing you on the advert.
- A direct impact on actual sales.
This may seem unlikely from a simple subliminal suggestion being planted in the mind, however these suggestions build up, especially if they support the brand, and they are used in all of the promotional material.
A simple subliminal link to sex, or a naked figure is more than enough to register in your mind. It is just enough to make the advert memorable, and to help it stick out in your mind. It may even cause controversy: Any publicity is good publicity. It will more likely get talked about around the “water cooler” and may even enter mainstream culture for a while; perhaps with people imitating the advert and making spoofs even. This gives benefit to the product, the brand name, and the company.
coca cola subliminal messages are perhaps the biggest example. They are always gathering press for using sexual suggestions in their advertiesments, and even in their packaging - bottles and cans. They typically hide pictures of the female form within their designs. Typically they can be seen as an outline in the ice and icecubes, and in the wavy curvy lines which make up the Coca Cola logo. They have also been known to include lips, happy / thursty faces and more in the backgrounds.
All of these messages are meant to add to Coca Cola as a sexy, young brand name - just as their overt branding and advertising tries to do. It all ties in, and it works, Coca Cola are one of the widest recognised brands across the world. In fact a few years ago the term “Coca Cola” was labeled as the 2nds best known word in the world! After OK - the word claiming first place!!
Subliminal adverts are everywhere - some are totally obvious, but some are very subtle. if you open your eyes peeled you will notice more subliminal suggestions in tv commercials, in fact in your normal everyday life.
